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[/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”Idea & Concepts” font_container=”tag:h2|font_size:36px|text_align:left” use_theme_fonts=”yes”][vc_empty_space height=”30px”][vc_column_text]
At the early stage of logo development, the designer started to explore the idea of the new healthy lifestyle, new approach to the restaurant business and futuristic service.
From the very beginning, there appeared the concept of red silk ribbon which would convey those associations. As a result of the creative search for the symbol, the designer came up with an idea to take the first letter of the company name and give it an image of the red ribbon and save the futuristic mood that service brings.
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[/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”3772″ img_size=”full”]
[vc_single_image image=”3776″ img_size=”full”][/vc_column][vc_column width=”1/4″][vc_single_image image=”3773″ img_size=”full” alignment=”center”]
[vc_single_image image=”3777″ img_size=”full” alignment=”center”][/vc_column][vc_column width=”1/4″][vc_single_image image=”3772″ img_size=”full” alignment=”right”]
[vc_single_image image=”3778″ img_size=”full” alignment=”right”][/vc_column][vc_column width=”1/4″][vc_single_image image=”3775″ img_size=”full” alignment=”right”]
[vc_single_image image=”3779″ img_size=”full” alignment=”right”][/vc_column][/vc_row][vc_row][vc_column]
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[vc_custom_heading text=”Logo Official” font_container=”tag:h2|font_size:36px|text_align:left” use_theme_fonts=”yes”]
[vc_single_image image=”3780″ img_size=”full” alignment=”center”]
[vc_row_inner][vc_column_inner width=”1/3″][vc_single_image image=”3781″ img_size=”full”][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”3782″ img_size=”full”][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”3783″ img_size=”full”][/vc_column_inner][/vc_row_inner]
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[vc_custom_heading text=”The brand experience ties to the history of the space, the
refinement and character of the interiors, the uniqueness of the service,
and the niche industry they occupy.” font_container=”tag:div|font_size:30px|text_align:left|color:%23000000|line_height:1.2″ google_fonts=”font_family:Libre%20Baskerville%3Aregular%2Citalic%2C700|font_style:400%20regular%3A400%3Anormal”]
[vc_custom_heading text=”Stationary” font_container=”tag:h2|font_size:36px|text_align:left” use_theme_fonts=”yes”][vc_empty_space height=”50px”][vc_row_inner][vc_column_inner width=”1/3″][vc_custom_heading text=”Business Card” font_container=”tag:h3|font_size:24px|text_align:left” use_theme_fonts=”yes”][vc_empty_space height=”25px”][vc_column_text]
To design business cards, we created a catchy graphic element: the red ribbon which would represent brand’s idea of the new lifestyle.
[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_custom_heading text=”Envelope” font_container=”tag:h3|font_size:24px|text_align:left” use_theme_fonts=”yes”][vc_empty_space height=”25px”][vc_column_text]
For minimalistic and stylish look, the envelope design featured solid colors and the simplified version of the logo.
[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_custom_heading text=”Letterhead” font_container=”tag:h3|font_size:24px|text_align:left” use_theme_fonts=”yes”][vc_empty_space height=”25px”][vc_column_text]
The letterhead followed the general stylistic concept and consistent visual presentation. The designer created the unique and though-out layout of the information.
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